Alhamdulillah, the journey to design these football jerseys has been both an honor and a privilege. The Al-Misbaah Junior Lanterns, a team comprising primarily refugee children resettling in Sacramento, embody resilience and hope. Under the guidance of Coach Omar Silmi, recently named Coach of the Year by Elk Grove Soccer, these young players are not just learning about football but are also being nurtured to grow in strength and character.
Our collaboration took a joyful turn when we had the opportunity to gift these kits to the kids before their first game of the season. The excitement and smiles on their faces were priceless, and their performance on the field was nothing short of spectacular – they triumphed with an impressive 10-1 victory!
In line with our commitment to giving back, we are proud to announce that 100% of the proceeds from the sale of these jerseys will go directly to Al-Misbaah. This contribution will support the incredible work they do for the community, providing charitable, social, spiritual, and communal programs in Sacramento.To understand the broader impact and the various programs offered by Al-Misbaah, visit Al-Misbaah.org. Your support can make a significant difference in the lives of these children and the wider community.
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Lookbook shot by @Aliimam featuring @laqaneh.ugc, @thehasnainbhatti, @NaijaSan_ and @emam_rania_.
In a world often defined by fast fashion and fleeting trends, 5ivepillars is not only committed to style but also to the timeless values of charity and legacy. The Ibn Affan Collection, launching on Friday, September 15th at 10 AM PST, pays tribute to the charitable legacy of Uthman Ibn Affan (RA) and his enduring well.
A Legacy of Charity: Uthman Ibn Affan's Well
Uthman Ibn Affan (RA), the third Caliph of Islam, holds a special place in our hearts for his remarkable philanthropic endeavors. Among his many acts of kindness, one stands out – the well he purchased and donated water from during the time of the Prophet Muhammad ﷺ. Remarkably, this well still remains active today, centuries after Uthman's time. It has tirelessly watered and nourished date palms, with the proceeds from these date farms going towards various charitable causes. This enduring well serves as a symbol of Uthman's legacy of charity, kindness, and unwavering faith.
Introducing the Ibn Affan Crewneck & Tee
The Ibn Affan Crewneck: arriving in a serene cream colorway that embodies the purity and simplicity of Uthman Ibn Affan's character. Both sides of the crewneck feature 5ivepillars’ unique designs; the front sports a meticulously embroidered Ibn Affan Farms logo, and the back displays a finely detailed screen print that echoes the dates that sprung forth from the nourishment of the well. Equal to the designs are the crewneck’s luxury comfort experience. Crafted from 290 GSM ultra-soft fleece cotton, it offers an oversized fit that guarantees a relaxed and cozy feel.
Complementing the crewneck is the Ibn Affan Tee. This timeless piece comes in pristine white, symbolizing purity and the enduring nature of Uthman's charitable spirit. Like its counterpart, the Ibn Affan Tee features the same embroidered and screen-printed “Ibn Affan Farms” concept designs that serve to honor Uthman's legacy. The tee is made from 210 GSM heavyweight French terry cotton with an oversized fit, ensuring you can carry Uthman’s legacy with ease.
As we release this collection, we pray to Allah ﷻ that the goodness from Uthman's well continues to weigh heavy on his scales. Join us on Friday, September 15th, at 10 AM PST, as we unveil the Ibn Affan Collection. Embrace style with substance and be a part of a legacy that has been nourishing hearts and souls for centuries. With 5ivepillars, fashion is not just about what you wear; it's about what you stand for.
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In the 21st century, the world has become more connected than ever, enabling believers from all corners of the globe to embark on sacred journeys to visit the holy lands. Our 5ivepillars Air design beautifully captures the essence of this modern pilgrimage, seamlessly blending the reverence of tradition with the convenience of contemporary travel to the three holiest sites in Islam: Makkah, Medina, and Jerusalem.
The 5ivepillars Air Capsule is taking off this Friday July 28th at 10 AM PST.
Talent (Instagram)
@brownwoodz_ (Creative Director & Model)
@bickness (Photographer)
@deixisofficial (Collective)
Cleanliness.
Modesty.
Grace.
These are the ways I would describe the aesthetics of Malcolm X. The Prophet Muhammad (peace and blessings be upon him) is quoted as saying if, “You are on your way to meet your brothers, wear handsome garb and make right your riding so you appear distinct among people as a fleck [on a beautiful face].” I never had the honor of meeting Brother Malcolm, but if I had the chance, I surely would have wanted to look my best.
I have seen Malcolm X photographed in every corner of this earth, meeting brothers and sisters in Egypt, Syria, Sudan, Nigeria, Ghana, Indonesia, the UK, the US, and in every photograph, you see the reflection of the words spoken by the Prophet Muhammad (PBUH). Even in his final hour, he glowed with cleanliness, modesty, and grace as our own Black, shining prince.
No one wore a tailored suit and skinny tie quite like Brother Malcolm. No one wore a pair of browline framed glasses quite like Brother Malcolm. No one was quite like Brother Malcolm. Brother Malcolm was the man I wanted to be, before I fully understood what it meant to be a man.
I studied his words.
I studied his politics.
I studied his aesthetics.
I studied his way of life.
The legacy of Malcolm X lives inside of me. From the way I make prayer, to the way I parent my children—He is there. Brother Malcolm is with me in the classroom when I teach, and in the streets as I reach out to work with the people. He is there. This collection is beautifully connected to the legacy of Malcolm X. It is the byproduct of folks within the Muslim community coming together with Qubilah Shabazz, daughter of Malcolm X. So yes, even as I wear the clothes from this collaboration—Brother Malcolm is there.
- Dr. Ameer Hasan Loggins
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Recap of 5ivepillars for Malcolm X Legacy Pop-up with Qubilah Shabazz
We wanted to thank everyone who joined us for the 5ivepillars x Malcolm X Legacy Pop-up with Qubilah Shabazz this passed Sunday. It was a tremendous success with approximately 180+ people in attendance.
During the event, we had an insightful conversation between Qubilah Shabazz, daughter of Malcolm X and Dr. Ameer Hasan Loggins. They discussed a range of topics related to Malcolm X's legacy as a father. His legacy as a Shaheed and how it continues to influence society today. The conversation was engaging, thought-provoking, and allowed us to gain a deeper understanding of Malcolm X's impact on the world through the lens of his daughter Qubilah.
Additionally, the pop-up showcased a first look at the 5ivepillars for Malcolm X Legacy collection. Attendees were able to browse and purchase the collection while enjoying the vibrant atmosphere of the pop-up.
We would like to extend our gratitude to Qubilah Shabazz and Dr. Ameer Hasan Loggins for sharing their insights with us. The People's Programs for hosting us and everyone who graced us with their presence, making it a success.
If you were not able to join us for the event, we have included some photos below to give you a glimpse of what took place.
Collection releases tomorrow 10 AM PST.
Photos by Amir Barbar & Ariel Nava.
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On November 24th, 5ivepillars and EA SPORTS FIFA™ will be releasing their official collaboration – featuring our in-game kits, and stadium designs! EA SPORTS™ FIFA 23 players will be able to access these in-game downloads and use them in various modes, such as Ultimate Team, FUT and VOLTA.
In celebration of the start of the FIFA WORLD CUP™, this collaboration serves to commemorate the world's largest sporting event in and mark a milestone event for the company's history. Alongside this, we will also be releasing behind-the-scenes of our showcase event in Dubai, as well as a special Cyber Monday announcement regarding this landmark collaboration.
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In celebration of the start of the FIFA WORLD CUP™, the event was attended by artists, photographers, and athletes that have contributed to Middle Eastern football and streetwear fashion. We'll be providing exclusive behind-the-scenes content including recapping the event itself, local reactions to our brand and designs, and a sneak-peek into the making of our jerseys!
A special thank you to all the Middle East fam based in Dubai and elsewhere that helped make this possible.
For those of you who wanted to attend but couldn’t stay on the lookout for some exciting news this week.
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The Property of Allah Capsule is based on Mike Tyson's iconic "Property of Allah" crewneck print, which was custom-made for him after his conversion to Islam and worn whilst preparing for his fight against Buster Mathis Jr. in 1995.
Made with 360 GSM heavyweight cotton fabric, the garment features the Property Of Allah print in original font coupled with the 5ivepillars logo up front. The garment is dyed and enzyme washed for a classic and timeless look.
The hoodies in this collection are available in three colours: Iron Mike's original navy blue, black and maroon red. The clothes sport an oversized drop-shoulder fit for a relaxed and comfortable feel.
The 5ivepillars Property of Allah Capsule is now available on 5ivepillars.com
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5ivepillars returns this year with its cherished Love Hoodies, this time accompanied with a range of our classic sweatpants. This capsule features our 360 GSM heavy-weight cotton as well as garment dye and enzyme wash to provide an ultra-soft feel. Our iconic embroidered Love logo in Arabic is seen at the front, while the classic embroidered 5ivepillars logo is seen at the hood. Lastly, sweatpants are offered in the same colors and also features a classic 5ivepillars embroidery at the pocket.
The 5ivepillars Love Capsule releases this Friday, January 7th at 5ivepillars.com. The campaign highlights renown comedian, Sammy Edan as he speaks upon love for his craft and what it means to him:
Can you tell us a little bit about yourself?
SE: I'm Sammy Edan and I am from Somalia. I was born in Oakland and grew up in London and Qatar. Graduated UC Davis in 2018 in engineering and now I live in Sacramento.
What pushed you to get into comedy?
SE: I hosted a few events in college and I made a lot of people laugh on and off the stage. It wasn’t until after I graduated that I felt the need to keep making people laugh. I didn’t feel fulfilled as an engineer so I decided to pursue comedy.
Have you found love within your craft?
SE: Yes, I love it. It genuinely makes me happy to see others laugh. I couldn’t ask for more.
What are the challenges you face when working on it?
SE: The challenge is that something you love is now a profession. Deadlines take some joy out of the process. I try to give people as much as I can on stage, in videos with new content as well as working a 9-5 and keeping a decent social life. The challenge in comedy is also part of the fun as its the only profession I know that takes everything from me. My thoughts and reasoning, my face and body movements, and my emotion on any given night, affects my performance. Every routine and every performance is a roll of the dice.
What advice would you give to someone who wants to get into comedy in their future?
SE: Do it for love, you won’t make it if you don’t love the process in its entirety.
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Inspired by Injeel (Gospel), this capsule pulls the quote “God is greater than the highs and lows” from one of the Abrahamic holy books. The intent behind this is to constantly remind us that no matter what happens in life, whether positive or negative aspects that we are facing, God is bigger than all of it and one day, all will subside and God will still be there. Challenges faced are not above Him and He will make a way out for us, regardless of all.
The capsule consists of a Crewneck, LS Tee and SS Tee showcasing the iconic quote throughout each silhouettes neckline. The Crewneck features a 370 GSM cotton terry fabric with a custom cloud all-over print while both tees are offered in our renown 210 GSM cotton. Lastly, all styles are rounded out with the classic 5ive embroidery at the chest.
The 5ivepillars God is Greater Capsule releases this Friday at 10 AM PST on 5ivepillars.com
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5ivepillars introduces its ‘Hub/Love’ (حب) series for Kids. Taking inspiration from the brands DNA and roots, we reimagine a 5ivepillars staple in kids-sized interpretations.
The hoodies feature our 360 GSM heavy-weight cotton as well as garment dye and enzyme wash to provide an ultra-soft feel. Our iconic embroidered Love logo in Arabic is seen at the front, while the classic embroidered 5ivepillars logo is seen at the hood. Lastly, ribbing is seen at the hem and sleeves while colors offered include blue and pink.
The 5ivepillars Kids Love Hoodies will release this Saturday, March 27th at 10AM PST on 5ivepillars.co.
This capsule features our 360 GSM heavy-weight cotton as well as garment dye and enzyme wash to provide an ultra-soft feel. Our iconic embroidered Love logo in Arabic is seen at the front, while the classic embroidered 5ivepillars logo is seen at the hood. In addition, ribbing is seen at the hem and sleeves and lastly, colors offered include olive, purple, black and ivory.
The campaign highlights interracial marriage as 5ivepillars speaks to Kay and Samar; an endearing combination of two seemingly different worlds of culture. They welcome us to experience a heart-warming love that does not disregard tribe nor nation but rather, one that celebrates the colors that contrast their differences and encourages their similarities to harmonize. With almost 3 years as husband and wife, they share with us some valuable insight on how to understand love and embrace it in a charming way.
Samar and Kay epitomize the notion of finding a love that is a coolness to their eyes. They share a Love with a greater goal; a companionship that exceeds fleeting emotion and desire. One that embodies the essence of faith; wherein our hearts are trained to love with sincerity and understanding. A spiritual and hopeful Love that builds the foundations of Home. It expands the heart and mind to a more complete understanding of what Love means to begin with.
When the world offers trial, they can seek refuge in their Creator, and the Love and Sakinaah He has gifted to them, all of which dwell peacefully in this Home. This- to many of us, is a Love we aspire to attain. It is a Love that revolutionizes perceptions of a community and opens our eyes to just how great Love can be.
See full interview below.
How did the two of you meet, and when did you realize your love?
Kay: We met in college during Samar‘s freshman year and my (Kay) junior year. I worked at the student center on campus which is a central hub for the students to pass through or hang out if they wanted. It was Halloween and there was an event going on in one of the ballrooms at the student center. Samar and her two roommates approached the front desk where I was working where I was working at the time. What seemed like a normal and first conversation at the time, turned out to be the start of our forever.
Samar: The moment I thought I couldn’t be with him, or that there was a possibility that it may not happen, and we wouldn’t be in each other’s lives, was the moment I knew that this is what I wanted forever.
Kay: Similar to Samar’s answer, I realized I was in love when the possibility of not being with her seem like a reality. It was the possibility of absence that made both of us realize how important we are to each other.
Did you face any trials when introducing one another to your families?
Kay: As you can imagine we both faced trials when introducing each other to our families. I say “we” loosely as my wife was the one dealing with the brunt of the trials and tribulations. Within the desi community and Samar’s family, interracial marriages aren’t something you typically see. It took over four years for us to convince Samar’s parents the fears and unknowns would be things we would be able to overcome. With a lot of patience, prayer, hard discussions, and support from siblings, Alhumdulillah we were able to get the blessing of Samar’s family.
Name 3 traits that you love most about your husband/wife.
Kay: She is extremely selfless. Will put her worst enemy's well-being above her own. Second, she is extremely goofy and the funniest person I’ve ever met. Lastly, she is the most kind-hearted person you will ever meet.
Samar: He is the funniest person I know and can make me laugh no matter how upset I am. Kay is also extremely caring and will always go above and beyond to make me happy. Lastly, he’s a go-getter, very responsible, and always wants to better himself. In turn, it makes me reflect on myself, as a human and a Muslim and what I can do to be better.
What does love mean to you?
Kay: We both decided that love means being best friends before anything else. We started off as best friends and our relationship was able to grow from there. We lean on each other, confide in each other, and love each other in a way where it’s not comparable to any other relationship we have.
In what way has your definition of love changed since you found it in each other?
Kay: The definition of love hasn’t changed necessarily, but has expanded. Now love means compromising and accepting each other‘s flaws in the best way possible. Overall, it just means being there for each other during the good, the bad and the ugly stages of our individual lives.
Name one thing you love about your spouse’s culture.
Kay: Our cultures are very similar, which is something neither of us knew prior to coming into this. For me, I love the food and I also love how everything is family oriented. Every event, every celebration, and every gathering are curated to emphasize family. Samar loves Nigerian food, specifically my mom’s jollof rice. She also loves how festive and lively Nigerian weddings are. Samar loves seeing me in my element when I’m engrossed in my culture and loves to take part in all the traditions. We had my brother’s wedding over the Summer and Samar was able to see the ins and outs of a traditional Nigerian wedding!
What advice would you give to other young Muslims who have found love that dwells beyond their culture?
Kay: The true and honest advice is patience and prayer. By no means was this easy for either of us, but when it came down to it, we knew this is what we wanted, and we weren’t going to budge from that. We wanted to maintain respect with both of our families, because we knew this wasn’t easy for either of them. Having those conversations and getting support from siblings was a pivotal moment in our journey of getting our families acceptance. Ultimately, we knew that we weren’t going to do this without our families, so our actions had to speak louder than our words. Being kind and gentle, while at the same time speaking out truth and letting them know this is what we wanted and why we thought it would be successful. Breaking down those cultural barriers and having parents realize, it’s not as difficult as it may seem comes with time and examples from others. So, InshaAllah, we can be seen as a success story to those who are struggling and can use our story to aid them in those tough, but needed conversations.
Photos by @Ikhan_photography
Couple: @Kaysince1991 @Samarrahman10
Words by @Breatheinbeautiful
Assistant: @Asriaz01
Art direction: @Farrukhershad
Styling: @WorldToor @Amaraabbas
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The capsule introduces the vintage crewneck through 5ivepillars lens, featuring a 360 GSM heavy-weight cotton as well as garment dye and enzyme wash to provide an ultra-soft feel. The iconic graphic in the front is accompanied by our classic 5ivepillars logo at the front, while offered in navy, heather grey, and red colorways. Lastly, each crewneck features an oversized drop-shoulder fit.
The 5ivepillars Property of Allah Capsule is now available on 5ivepillars.co
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For our Palestine Coin Capsule, we walk through Jerusalem with photographer Omri Massarwe who shares his experience of growing up in the holy city.
My upbringing in Jerusalem was quite the experience.
I truly believe growing up in such a place can you an adult faster, you get to experience all sorts of things; cultures, religions, diversity, races, even hatred, and racism.
All these things would impact your growth heavily.
I consider myself a visual storyteller; I like to document the things that go on around me and chase different perspectives on life and points of view.
Luckily, living in Jerusalem, I can never run out of that.
Being a Muslim, getting the opportunity to collaborate with a brand such as 5ivePillars was something on my bucket list, It's a brand that is representing my religion in the most beautiful way imaginable. From the packaging to even the shirts and how they're designed, so knowing that they've made a collection specifically for Palestine, I knew I had to get on a project with them.
The Old City has so much history to be revealed, it only needs a good way to present it, and Inshallah that's one of my main goals to be set, to share the history and welcome people to Jerusalem and make them get excited about it.
During these uncertain times, the City has gotten a lot quieter, which is something unusual to see in such a city.
This had halted my productivity, but it made me focus more on myself, mentally, and on the people around me.
Being a workaholic, it made me appreciate the time I spend with my family and friends more and more.
Talent:
@tareq_tn
https://instagram.com/tareq_tn?igshid=lt2h72j98zz5
@anaghim.ab
https://instagram.com/anaghim.ab?igshid=whi3xuspvrpq
Stylist:
@youmana_m
https://instagram.com/youmana_m?igshid=1wpdfzlm14zf3
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The capsule offers two crewnecks in a 360 GSM heavy-weight cotton featuring garment dye and enzyme wash to provide an ultra-soft feel. Embroidered city patch logos are seen at the chest to depict a collegiate aesthetic, while the classic embroidered 5ivepillars logo rounds out the style. The ivory colorway highlights the city of Makkah, while the green features Medina – showcasing our respect to the two impactful cities within Islam. Lastly, these silhouettes are offered in a oversized drop-shoulder fit.
The 5ivepillars Holy Cities Capsule will release this Friday, October 23rd at 10AM PST on 5ivepillars.co.
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The 5ivepillars Palestine Coin Capsule will release this Friday, October 16th at 10AM PST on 5ivepillars.co.
]]>The day Muhammad Ali passed away the world stood still.
As posts about him flooded my social media feed, I walked around the streets of Davis, California with a pit of sadness growing in my stomach.
It’s an odd feeling being outside and knowing that you and the people around you are thinking about the same thing.
When you don’t share a word but a look says it all.
It was like the first days of COVID-19 when you could see the fear and uncertainty hovering right above the masks in people’s eyes.
Like walking the streets of Sacramento the day after Stephon Clark was killed in his Grandma’s backyard, because Police thought his phone was a gun. Stephon’s passing hung thick in the air that day too.
Murmurs and fraught conversations on street corners and in gas station lines. Charged commentary and arguments over whether or not he deserved to die and who was to blame. Tragically I found myself defending his and what felt like my humanity too.
But while Stephon’s death set fire to our city and national dialogue,
Muhammad’s passing was a swelling tide, rolling over us, all at once.
The Champ had the great privilege of dying peacefully in old age, unpoliticized.
At the time of his death, people of all ages and backgrounds had something to say about his life, how beautifully he lived it.
Black and white.
Muslim and those who weren’t.
Muhammad Ali was the world’s champion.
As I sat with one of my elders reflecting on his legacy, he mused that Muhammad Ali’s status with God must be special to have been chosen as the individual who would uplift the name of the Beloved Prophet SAW around the world and place it on the tip of so many tongues. A feat matched by none.
We knew him as the leader, the fighter, the advocate, the beautiful man with beautiful words who was the most beloved sportsman of all time.
A consistent reminder of greatness.
He was a man who was not just a butterfly, but also had a sting.
Muhammad Ali initially terrified America with his willingness to speak truth to power.
Using his platform to openly call out and eloquently expose structures of oppression like racism, imperialism, and the war-machine, he was principled and unwavering in his belief.
Even when it cost him everything.
He refused to fight in the Vietnam war based on his values as a black Muslim.
In return, he lost his championship belt, his boxing license for three years, and almost lost his freedom,
He was willing to lose his life.
It was the same period of time where Martin Luther King JR did lose his life for speaking up and Malcolm X the man who introduced him to Islam had already lost his.
As the general public and media lambasted Muhammad Ali on his stance, he responded
“I would like to say to those of the press and those of the people who think that I lost so much by not taking this step, I would like to say that I did not lose a thing up until this very moment, I haven’t lost one thing,” he said.
“I have gained a lot. Number one, I have gained a peace of mind. I have gained a peace of heart.”
Muhammad Ali’s story reminds me that peace of mind and heart is attainable.
It reminds me to speak the truth especially when it’s most difficult to say.
It reminds me to be to be unapologetically black and unapologetically Muslim.
It reminds me that, in his words, “ Service to others is the rent you pay for your room here on earth.”
It reminds me that greatness is not awarded by creation but by The Creator.
So I'm reminded it’s God alone, whose acceptance we should seek.
Muhammad Ali was initially feared and hated for speaking the truth but still,
He spoke it.
God must have loved Muhammad Ali for that, and told his angels and all of mankind to love him too.
Because by the time he died, he was loved by all.
Muhammad Ali رحمه الله 1942 – 2016
The 5ivepillars Muhammad "The Greatest" Ali Bomber Jacket and T-shirt are available to purchase now.
- Ibraheem Leone hails from California but is a local in neighborhoods around the world.
His travels and background in community organizing have informed his passion for connecting with people over issues that matter.
He uses storytelling to uplift individual experiences, shaping our collective narrative for the better. (IG: @ibraheemleone)
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Words by Farrukh Ershad, Aza Elnimah
Edited by Benyamin Aziz
Photography by Mabdulle
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Hala and Mihad celebrate their values; the roles that connection, selflessness, and sentiment play in the field of Love. It is clear that here, Love is a verb; a process beyond emotion - it is an active state of being. They speak of rituals created in the front room of their childhood, ones that blossom into legacies, a place of reference and residence. Mihad and Hala practice the art of giving without reservation, and awaiting no expectation for personal gain. Their stories emulate the beauty of duty and respect, and how one must take care of the shelter we provide for such a feeling of family to reside. This Love is responsible, creative and innate all at once.
Hala: My favorite memory would prabably be when we were younger, evening tea was a ritual so we'd get biscuits from the shop downstairs and we'd watch Pokémon together, and i would hate it if I missed the theme song, so Mihad would always call me to catch the theme song together. That tradition encompasses our relationship.
Mihad: The most beautiful memory of hala was her very first day of school, ever. I remember my mom telling me I need to take care of her, I remember her outfit being bigger than her, "she'll grow into it" is what my parents used to say... The outfit in itself was hilarious, she had these shoulder pads that stuck out, it made her look like an army marshal! This memory sticks out because it was the first time I felt like I had to take care of someone, our school was really tiny so I would pass by her class and see if she was alright everytime I went to drink water
Hala: Selflessness, caring about the other person as much as you care about yourself, I think love has a lot of meanings but this is the constant in all of them.
Mihad: It's similar to me, wanting for the person whatever I want for myself.
Hala: Funny, responsible, eloquent, hardworking and reliable
Mihad: Fiery, emotional, caring, funny, and creative
Here, Love deemed Mihad a protector to his new little sister, and therein he found Hala; an unexpected coolness to his eyes. Love is beautiful and knowing. And just like Hala's uniform: "you'll grow into it" is the practice of their everblooming gratitude. Love is where they push their boundaries of appreciation Love is trial without error, with hope forever rising. Love is where they would easily overachieve if their hearts so to decide. Love is a pleasant surprise.
And now they still carry that honour; A Love which many would call "amaanah" - a sacred safekeeping or promise made, but one needless of any conditioned oath.
They reminisce about a Love that is funny and wise: the memory of a little girl drowning in her oversized school uniform, with the promise of rising up to the occasion of its size. An obligation of care, a commitment to TV show companionship, a police marshal and the profound acknowledgement that Love has finally arrived.
Here we learn of big brothers fulfilling a duty of care: Mihad looking out for his sister, her safety and contentment equating to peace of mind. But we also learn a truth of Love's undeniable duality: Hala all the while feeding the warmth of his heart; throwing colours and light into the undiscovered corners of its chambers.
They understand a Love that gives and takes, but here the balance is irrelevant, because they learn that Love comes not with terms nor conditions, no reservations and no revisions. This is Love that is accepting and knowledgeable, a Love that is easy to get but not to understand. A Love that is both sister and brother: This Love is Hala and Mihad.
Thank you Mihad and Hala for sharing your heart warming memories. May Love continue to educate your minds about the beauty your souls inherently posses.
Models: Hala (@halakashif) & Mihad (@mkashifian)
Photographer: Marwan (@marwanonthemoon)
Author: Zinab Keshk (@breatheinbeautiful)
]]>Kicking off our Sibling Series are Omar and Noha. An endearing pair with a deeply beautiful bond. They share their story of how Love was always enough.
In this interview, they invite us to gather round as they reflect upon the heart warming essence of their companionship. To both of them, Love was the scaffolding to their childhood, supporting the foundations of mercy and contentment. Love was the source by which their thrilling adventures of mischief and imagination were fuelled. Love created teachers of sustenance and forgiveness, unknowing of the lessons they would soon provide to eager hearts. Noha was a teacher to Omar; one of compassion and goodness, of pureness and of kindness. But Noha was also a student to Omar's bountiful lessons- for Love is a magnificent paradox that feeds and grows in sequence and in chaos. They illustrate how Love built a Home for their childhood, and how that very same childhood nurtured the relationships and connections they would later grow to make as separate individuals.
What’s a memory that captures your sibling’s essence to you?
Noha: My favorite memory of Omar goes back to when we were kids and we lived in Saudi. Omar and my sister were my closest friends. Omar used to have this toy car that he would get inside, I would tie a skipping rope to it and I would run dragging him across the street. This was my favorite game with him because it made him so happy. Even though this was very tiring for me the feeling of him being joyful made it all worth it.
Omar: When we were kids our mom had this prayer scarf, the type that has a hole just for the face, we still have it. When we looked at the scarf recently we realized how tiny it is but when we were kids it was huge to us. Noha and I would both get under it and we’d run under tables hiding from monsters. We’d both peep through the hole where the face fits and look out to see if any monsters were coming.
I was digging deep into my memory the other day and remembered the name of the game. We made up the name, it was called ‘bikhisao’.
Noha: When Omar reminded me of this word it took me back, it dug up something I had completely forgotten. I don’t know why that random word did something to me. I think the common thread in these stories for us is that, when you’re with your family it’s such a deep bond and connection that it doesn’t matter what you’re missing out on all that matters is what’s happening in the moment. With family we are truly the most pure form of ourselves and accepted.
Omar: Noha introduced me to what being kind, fun, and loving are at a young age.
What does love mean to you?
Omar: Love is unconditional selflessness
Noha: To me loving someone means loving them for everything they are despite what they make you feel, regardless of what they can offer you.
Love has nothing to do with what they can give or not give you.
Love is acceptance through everything.
Love is selfless, it’s taking someone as they are.
Describe your sibling in 5 words?
Noha: The two words that capture who Omar is to me are strength and survival. Omar makes me feel like I can go through anything and everything will be ok.
I would also say persistence, resilience, and kindness.
Omar: I would describe Noha as selfless, kind, forgiving, always seeking to share happiness.
Both Noha and Omar express the potency of Love: No matter the means, no matter the ends- Love was independent and needed no preparation; nor was it awaiting introduction or forms of decoration. Love has always had the freedom to be Love, Love has always had the capacity to liberate their hearts from any reservation- teaching them to live as such: resilient, selfless, kind and persistent.
We learn from them how Love chose to transform a single moment into an everlasting memory; impressions engraved in the soul, guiding them to who they choose to be. Their stories signify how Love acts as a bookmark; a point of reference, illuminating the words of every page it acknowledges with its grace. Love guards rationale and utter silliness seamlessly combined deep in hidden treasure chests, awaiting to be rediscovered- The legend of "Bikhisao"
And so the journey of love continues, brother and sister with moments to last a lifetime. Sisters who would tire themselves to completion just to see a smile span across the face of their beloved. Brothers who would dig for jewels deep in the mines of their consciousness in order to rediscover a moment shared between just the two, serving as a profound gift of nostalgia and constant belonging. Love is unconditional. Love is selfless, Love accepts you as you are, no excuses and it is full of kindness: Love is both Omar and Noha.
Thank you Omar and Noha for sharing your beautiful truths, may your Love continue to nurture you in its residence.
Featuring: Omar (@omarmass95) & Noha Massoud (@nohatm)
Photographer: Marwan (@marwanonthemoon)
Author: Zinab Keshk (@breatheinbeautiful)
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Salaam!
This week the 5ivepillars team got invited to Dukkan Show to Co-host a podcast. Dukkan Show is a multimedia content platform based in the UAE which celebrates People, Society, and Culture.
The podcast touches on how 5ivepillars as a brand started out, how our 4 team members met and where our vision for the future lies.
You can listen to the full podcast below.
A big shout out to OT, Reem and Akkawi for having us on the show and hope you guys enjoy it as much as we did recording it! #WelcomeToYourTribe
]]>Last month 5ivepillars was invited to showcase the latest collection at sole DXB in Dubai. Sole DXB is a leading lifestyle platform in the Middle East which attracts over 16,000 people across the region.
After having successfully completed 2 smaller pop-up events in Dubai earlier in 2017, we definitely felt the need to expand our presence in the region. Sole DXB was our first time showcasing the collection in the Middle East on a larger scale.
Alhamdulillah the event turned out to be a success by us not only selling out the entire stock in less than 2 days but also being featured by the likes of Vogue Arabia and Highsnobiety. The love has been incredible from longtime supporters of as well as new supporters.
We'd like to thank everyone who came through and picked up a piece of the new collection or who passed by to show love! Major thanks to sole DXB for hosting us and to all the amazing people we met this year. Also, if you haven't already, make sure to check out our latest collection here.
Below is a quick glimpse into how people styled their 5ivepillars gear at the event, as featured in Vogue Arabia and Highsnobiety.
Shop the looks here.
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'In a dimly lit room, clothing designer Farrukh Ershad pulls out his notebook filled with doodles made on various flights and train rides. He rips out a page and pins it on the wall for a more precise perspective. After scrutinizing and then adjusting every symbol, motif, and letter that doesn’t satisfy his critical, artistic eye, he selects garments to pair each design with and decides on which color schemes to use. 5ive Pillars has transformed into much more than just a clothing line; it’s become a platform for customers to express themselves in a way that people of all backgrounds can relate to...'
Read the full article here.
]]>Founder Farrukh Ershad sits down with Redbull TV's Kyle to go over Sacred Threads in their latest series Social Fabric.
Watch the full video here.
]]>'As with most startup stories, designer Farrukh Ershad can pinpoint the particular conversation that birthed the idea for 5ivepillars, his Muslim streetwear brand. It was back in 2012, while he was hanging out in his cousin’s room, that a brainstorming session eventually led to an actual business venture, driven by a religious message...'
Read the full article here.
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